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Faraday's Code of Ethics

Faraday is dedicated to upholding the highest ethical standards in the field of digital privacy and data protection. We are committed to promoting responsible and secure practices to protect individuals, businesses, and organisations.

Our Code of Ethics reflects our commitment to these principles: We recognise the paramount importance of client confidentiality and trust. We will always maintain the utmost discretion and protect the sensitive information entrusted to us by our clients.


As such Faraday will:

  • not engage any conduct that may be, or may be perceived to be, corrupt or dishonest;
  • disclose to all clients any actual or potential conflict of interest;
  • not make misleading, exaggerated or extravagant claims about the nature or extent of our ability to realise outcomes;
  • advise clients where their objectives may be illegal or unethical, and refuse to act for a client in pursuit of any such objective;
  • respect the confidence of our clients and not reveal confidential or privileged information obtained during the professional relationship;
  • decline to conduct work that promotes any unethical or unlawful data practices, such as data profiling for discriminatory purposes, unauthorised surveillance, or the sale, use, or distribution of personal information without explicit consent;
  • not provide services or support activities that violate human rights, promote unethical conduct, or undermine privacy rights, whether in New Zealand or anywhere in the world;
  • carefully consider our client selection to ensure that our services do not support or promote activities that are illegal, unethical, or harmful to individuals or society;
  • adhere to all relevant data protection laws and regulations, both locally and internationally, and work to exceed these standards whenever possible.

By adhering to these principles, Faraday aims to be a trusted and ethical partner in the pursuit of digital privacy and data protection for individuals, businesses, and organisations. We are dedicated to fostering a culture of digital privacy that respects and safeguards privacy rights for all.